Memory techniques can pay dividends for businesses

    Approximately 30 members of the Decatur Chamber of Commerce and their guests received a lesson in memory recall techniques Monday during the chamber's monthly networking luncheon at Woodcrest retirement community.
    Drew Martin, a spokesperson for Direct Development Training based in Kentucky, spoke on the importance of having a good memory in business and the affects memory can have on a business's clientele.
    He referred to a book by Dale Carnegie, “How to Win Friends and Influence People” and quoted the top two qualities that successful people held. The first, said Martin, is that no matter what anyone says, the topic they most want to discuss is themselves. By showing interest in others, he added, individuals can build friendships which may lead to referrals.
    The second quality, Martin said, was that people love to hear the sound of their own names. Remembering others makes them feel socially important and valuable creating a respectable bond between two people, he told the chamber crowd.
    Martin said it is "important to understand why we forget, which is why we should consider why we don’t listen." In most conversations, he said, people are worried about what needs to be said and not what needs to be remembered.
    To better remember names, Martin encouraged the chamber audience to repeat a name out loud two to three times within 30 seconds, which he said will increase the likelihood of remembering by 85 percent.
    Regardless of the approach taken to improving memory techniques, the two most important things that separate individuals from the group, Martin said, is that people like you and that they trust you.
    “We need people to like us; it all starts with the small things.”