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Behind the Black Friday ads

November 27, 2013

The Democrat’s Thanksgiving edition will chew up some six tons of newsprint and take employees a combined 120 hours to prepare. Mail room manager Donna Breisch, above, has been through it all before during her 25 years at the Democrat.

    The Daily Democrat will publish on Thanksgiving Day, and readers who pick up that day’s newspaper from their doorstep or at their favorite convenience store will be treated to a whopping 1.9-pound edition.
    Admittedly it’s normal to weigh your turkey, not your newspaper, on Thanksgiving Day, but Democrat mail room manager Donna Breisch did just that in the days leading up the DDD’s largest edition of the year. She was just curious.
    Not that Breisch or her crew of mail room employees at the Democrat have had a lot of time for levity in the past few weeks. Snuggled inside Thursday’s Democrat will be 15 inserted advertising fliers designed to entice shoppers to head out on Black Friday — the busiest shopping day of the year. And those ads don’t wind up inside the newspaper — and subsequently in our readers’ hands — by happenstance.
    For the full story, see today's print or online editions.

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